Earning cash with the help of Content pieces: Readable Content pieces

Earning cash with the help of Content pieces: Readable Content pieces

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Social Media Marketing Is a Joke – It’s Time We Admit It

The best thing that ever happened to social media marketing was the hacking of the 2016 US election of Donal Trump by the Russians. Why? Because it laid bare what many in social media marketing has known for a long, long time: that social media platforms are a joke, their valuations are based on imaginary users, and their integrity lies somewhere between Lucifer and that guy who eats people’s faces in the movies.

For marketing consultants such as myself, recommending existing social platforms such as Facebook, Twitter, and Instagram has been increasingly difficult, because -quite frankly- many of us don’t trust the metrics.

And why should we? Facebook doesn’t.

This is from Facebook’s 2017 SEC filing (emphasis mine):

The numbers for our key metrics, which include our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU), are calculated using internal company data based on the activity of user accounts. While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world.
The largest data management company in the world says it doesn’t really know if its numbers are accurate. Estimates? What marketing professional wants estimated results after the fact?

It gets worse. Emphasis mine:

In the fourth quarter of 2017, we estimate that duplicate accounts may have represented approximately 10% of our worldwide MAUs. We believe the percentage of duplicate accounts is meaningfully higher in developing markets such as India, Indonesia, and the Philippines, as compared to more developed markets. In the fourth quarter of 2017, we estimate that false accounts may have represented approximately 3-4% of our worldwide MAUs.
Let that sink in. Facebook is admitting that “approximately” 10% of its monthly active users are fake. Interestingly, they don’t mention what percentage of their daily active users are fake.

And that’s the problem with social media. You don’t know what’s real and what’s fake anymore.

Social media hasn’t been real for a while.

As marketers and advertisers, we pride ourselves on accuracy. In the olden times of marketing and advertising, we obsessed over rating numbers of tv shows, readership for print promotions, and delivery success rates for direct mail.

In all cases, the platforms of the day were heavily audited. You knew, with fair certainty, was the audiences were for any particular medium or channel because there was usually a point of review somewhere for the numbers.

Traditional media such as radio, TV, and print had been around long enough that there were thousands of case studies one could study the success or failures of individual campaigns. Because these mediums were part of the public record, it was easy to work backward to see what mix of media and budget worked and what didn’t.

As an industry, we could quickly establish benchmarks for success – not just based on our personal experiences- but in the collective experiences of very clear strategies laid bare for everyone to dissect.

Well, that all went out the window with social media.

Facebook, Twitter, and Instagram’s numbers were always a joke.

In days of yore, company valuation was based on revenues, assets, and human capital, and performance.

That all changed when someone came up with the concept of “daily active users.”

The race to gain users became the driving force for social media platforms in a way that we’ve never seen before. Now, the obsession with user growth opened the door to advertising and marketing fraud on a scale that just wasn’t possible previously.

Let’s get something clear: any platform that allows for people to create thousands of fake profiles so others can buy likes, followers, retweets, or shares is toxic to advertisers and brands alike.

Now, I understand that the word “allows” is doing a lot of work in that sentence, so let me expand a bit what I mean.

I don’t think I’ll get many arguments when I say that -regardless of what I think of them- the most successful social media platforms on the planet are also some of the most sophisticated technological enterprises on the planet. They have -arguably- some of the best AI around, as their entire business models revolve around being able to crunch numbers, facts, and obscure pieces of data millions of times a second.

They are also massive corporations, with an army of lawyers and IP bulldogs waiting to protect their brand against any hostile outside forces.

So explain to me, how is it, that even after all we have seen in the news people can still buy Facebook likes, or Twitter followers, or Instagram fans?

The reason: it was always a scam. And we got conned along with everyone else.

If your company is valued on your number of users and the activity of those users on your platform, what do you care if they are fake or not? If you did, you’d hire an armada of auditors to ensure the integrity of your userbase. I don’t believe they ever did and will never do this.

Social platforms deploy their honey trap.

Initially, social platforms such as Facebook and Twitter lured brands and companies onto their platforms with promises of free marketing and advertising. The ability to quickly grow a fanbase and follower base, without the need of hiring marketing shmucks like me. Why waste time on hiring a professional when you can do it all yourself for nothing?

At first, I was a supporter of this. I believed that marketing and advertising was often something that only larger companies could afford, and that small business marketing was being left behind. Social media marketing allowed for even a mom and pop shop to compete online.

So many businesses spent countless hours and thousands of dollars in human resources to grow their followers online.

Having lured them into their honey trap, social media companies then held followers and fans hostages. You had to pay to have access to the userbase that you built up and cultivated.

Suddenly the numbers didn’t make any sense. You had to pay to promote or boost posts when previously it was free. The result was disastrous for many businesses. The ROI’s didn’t add up, but with so many of their customers on these platforms, they had little choice but to continue to try and get whatever value they could for them.

Moreover, the move to such promotions opened up the Pandora’s box to further abuses. The drive for revenue seemingly caused social platforms to continue to look the other way on fake profiles and social media bots because they drove ad sales. Personal data was harvested and manipulated in ways that users could not fathom and did not agree to.

Mostly, it did something to marketing that I’m not sure we can recover. For many digital marketing firms and marketing agencies, it forced us to down the Kool-aid with everyone else. People that should have known better doubled down on social media marketing for our clients when we knew -for most of them- it was unnecessary.

Marketing and advertising agencies became accomplices after the fact.

Like I said earlier, marketing and advertising agencies and consultants are supposed to obsess with accuracy. We want our clients to have the very best ROI available.

However, like professionals in any business vertical, we’re self-serving.

One of my favourite examples of how people who would know better will say anything for a buck is real estate agents.

Have you EVER heard a real estate agent tell you it’s a wrong time to buy a house? In all of my days, I have never read an article by a real estate agent saying that people should hold off on a purchase. House prices going up? A great time to buy; you’ll make your money back immediately! House prices going down? It’s a buyers market! Lock in your savings now!

Marketing and advertising professionals did something similar with social media marketing.

We saw the platforms’ rise in popularity and didn’t want to get caught in a lurch. The buzz was building behind them, and clients were often demanding us to help them. So -even though Facebook and Twitter were mostly unproven with little to no actual case studies to speak of- many firms told their clients to throw money into the black hole of social.

What was the result? The majority of social media campaigns are disasters. I only know of a fraction of companies that continue with any seriousness on social media compared to the rates companies did with traditional advertising or even SEO and non-social digital ads.

You see it in the positioning. When digital marketers talk about social media, they discuss it regarding “reach,” “exposure,” “presence,” “awareness.” That’s code word for “throw your money away.” Do an online search of the effectiveness of social media, and you will find the results filled with SEO and social media marketers praising the platforms and the strategies.


Naturally Grooming Your Babies With Himalaya Baby Products

One of the oldest forms of medicine, Ayurveda originated in Ancient India. It is still practised, though as a form of alternative medicine. With the conventional form of medicine widely in practice it remains a largely sidelined medical practice. To bring Ayurveda in a more contemporary form and reveal its potential, Himalaya was founded in 1930 by Mr. M. Manal. From launching the world’s first natural anti hypertensive drug in 1934, the company has thrived on extensive research and innovation.

The company maintains strict quality standards in its product research, development and manufacturing. It offers a complete range of herbal products in all categories numbering over 200. These products come under three main segments – pharmaceuticals, personal care and animal healthcare. Filing over 83 global patents under its name for its pharmaceutical and personal care products, the company is working towards producing herbal medicines for various sickness and diseases.

Baby health and care is one of the main areas of research and development for the company. The company has been helping parents by providing some of the best baby care products. Himalaya understands the sensitivity of babies and the resulting complexities in taking care of them. It focuses on bringing the best natural care to ensure the safety of your precious little ones while giving them the utmost possible care. Developed under the guidance of a reliable team of scientists, baby products are manufactured using time-tested herbal ingredients.

With Himalaya’s range of baby care products you can rest assured that you are giving the best to your little angels. Parenthood is a time when you have to bear an extra responsibility and you cannot run from them. From massage oils to baby wipes, there is a complete array of head-to-heel products for babies. The company arranges these products under three categories – pre-bath, bath and post-bath. Babies are massaged before bath to help develop their muscles and to stimulate body growth, so massage oils are considered pre-bath product. Massaging the body with oils can also help beat dry skin, which can be a concern for parents. Similarly, those products that are used while bathing babies are called bath products. This category includes gentle baby shampoo, gentle baby bath, gentle baby soap, extra moisturizing baby soap, refreshing baby soap and nourishing baby soap.

The bath products are meant to keep the babies’ hair soft, wash the skin gently and keep it moisturized. The extra moisturizing soap helps maintain an optimum moisture concentration on the skin; the refreshing baby soap keeps the skin cool and fresh and the nourishing baby soap gently nourishes the sensitive skin. The post bath products include baby cream, baby lotion, baby powder, diaper rash cream and gentle baby wipes. Give your babies a layer of affection with the baby cream or naturally moisturize their skin with the baby lotion from Himalaya. Keep them fresh and active for more hours after bath with the brand’s baby powder.

Diaper rashes are very common among babies and so it is very common to use diaper rashes cream. Himalaya’s diaper rashes cream assures that your babies remain happy by keeping their bottoms healthy. After changing diapers, clean your babies’ bottoms more effectively with gentle baby wipes and keep germs at bay. For parents of newborns you can gift hampers with a collection of all the essential baby products in the Himalaya gift series. You can find baby care combos, baby care gift jar, baby care gift boxes, baby care gift baskets. Even parents can also buy these combos and gift sets to avoid the hassle of buying them separately. With these gift sets you do not need to look for combinations of different baby products as they are grouped together by an experienced team.

You can find most of these products in tubes or bottles of convenient shapes for easy handling. They come in different quantities to meet different needs and are priced very afford-ably. Ensure that your babies start off their lives in a natural and harmless way by using Himalaya products. Ayurveda propagates the maintenance of a child’s health in a complete manner both physically and mentally. Himalaya products incorporate herbal substances in their products that can help the all-round development of babies. Its baby products can be picked up from all leading medical and department stores. You can also purchase them online and enjoy a more delightful and convenient shopping experience. With online shopping the orders get delivered to your doorstep, leaving you more time to spend with your cute young ones.


Have to Look at Polyurethane foam Ceiling Restoration

Have to Look at Polyurethane foam Ceiling Restoration

Polyurethane foam ceiling restoration turns into an absolute necessity individuals destruction induced on the polyurethane foam while physical objects influenced with the breeze slide upon the counter. These kind of physical objects might cause chips along with pits inside prime stratum. Exactly what polyurethane foam homes? These are generally smooth covering devices created from polyol along with isocyanate in a very mix.

Your polyurethane can be dispersed onto the ceiling through the mix. If you need to conserve the honesty in the ceiling which will help prevent sexual penetration involving normal water in couvreur 77
the polyurethane foam, it is vital that will dispersed reboundable foam can be mended. Intermittent checking out along with standard preservation might help throughout first prognosis involving destruction so you would likely in addition be capable of lower your expenses for the additional intensive vehicle repairs. Your vehicle repairs is possible properly by making use of polyurethane caulking sealant along with throw-aways bottle of spray polyurethane foam systems.

Your covering issues that you just deal with raises in case you embark on moot restorations. In case extended warranty have been furnished with bottle of spray covering, it could be far better to keep your restorations on the pro vendors would you fix up your ceiling correctly. You’re able to do your vehicle repairs yourself by means of your restoration methods effectively in the matter of situation wherever you cannot need to squander at any time.

Really the only guidelines you will want to be familiar with polyurethane foam ceiling restoration

Your parts that require restoration have to be cleaned coming from all trash along with just about any goods as well as partitions that could be painted inside overspray should be recorded off of. Rinse using a variety of 1 element chlorine lighten to at least one element normal water for you to wipe out just about any moss as well as form. Allow parts that require polyurethane foam ceiling restoration dry out immediately after rinsing the idea using crystal clear normal water. Utilize a 50 resolution sandpaper for you to roughen way up parts similar to sporting prior to ceiling restoration product or service might be dispersed with them this also course of action could make these people sensitive for you to sealant.

Unless you find into dry out polyurethane foam you simply must lower out and about along with throw away most soaked along with harmed parts of your polyurethane foam ceiling. Ahead of carrying on with while using polyurethane foam ceiling restoration you should make sure your ceiling seemingly dry out. For the easy nation in the previous polyurethane foam plus the brand-new restoration you may use a new farming controls, found as well as blade cutlery for you to bevel your lower border at the 45-degree viewpoint faraway from your harmed as well as soaked place.

Polyurethane foam ceiling restoration built uncomplicated

In the event the previous polyurethane foam can be taken off your harmed main patio can become seen so you ought to correct vehicle repairs along with spots for it. Ahead of making use of brand-new polyurethane foam, you should make sure your vehicle repairs are generally clean up.

By simply pursuing the teaching you must re-foam the spot which has a high-density polyurethane foam restoration equipment (2. 5 for you to several single pound. density). Implement polyurethane foam immediately after donning a number of throw-aways baseball gloves along with fixing your line for you to polyurethane foam package plus the applicator. Your applicator will alter according to the equipment. Your control device might be started up after that. Because polyurethane foam will certainly dry out speedily throughout a few units you simply must operate speedily. The polyurethane foam might be easily wiped off of using cloths.

Complete for you to how much your polyurethane foam ceiling floor by simply spraying your throw-aways reboundable foam in the restoration. Let the polyurethane foam ceiling restoration for you to treat pertaining to at the least quarter-hour. Utilize a covering cutlery for you to lean just about any overspill involving polyurethane foam on the major polyurethane foam ceiling floor. This will likely comprehensive the task involving polyurethane foam ceiling restoration.


Ehat Is usually Medical care insurance?

Ehat Is usually Medical care insurance?

Concept Matter:
more than two hundred

Medical care insurance will probably start growing intended for drugs in addition to health professionals odyssey less of a challenge. Quite a few corporations provide the staff members medical care insurance seeing that credits to help motions in addition to with way
to start out-and-out of which staff members usually are reddish colored plenty of to help loom to figure everyday.

Some sort of medical care insurance if you have individuals will probably succor property or home intended for prescription drugs intended for spawn exactly who cause tired or maybe damaged. Those who individuals grounds for making acquiring health important. N…

Key terms:
insurance policies

Document Human body:
Medical care insurance will probably start growing intended for drugs in addition to health professionals odyssey less of a challenge. Quite a few corporations provide the staff members medical care insurance seeing that credits to help motions in addition to with way
to start out-and-out of which staff members usually are reddish colored plenty of to help loom to figure everyday.

Some sort of medical care insurance if you have individuals will probably succor property or home intended for prescription drugs intended for spawn exactly who cause tired or maybe damaged. Those who individuals grounds for making acquiring health important. Though health and fitness options will vary, widely can certainly wherewithal nearly all professional medical bills. Staff members give to help health and fitness options as a result of the pays. Daily, drink is usually ingested outside of the cash flow in addition to for the medical health care approach. Recruiters fork out the vast majority of price tag with the approach, although member of staff additions generally is a substantial income.

Individuals who actualize n’t have some sort of medical care insurance give should motherboards incredibly added intended for optician’s goes to in addition to drugs. This tends to blinds the inner funds and may even prohibit having the suitable chunks of money. Include those with individuals should uncover tasks that supply a medical care insurance.

Specific medical care insurance is usually uncommonly high priced. Those who’re learners, self-employed, or maybe exactly who performance part-time may need to occupancy the agree to power with decree to give the insurance policy coverage many people get away from need to have. This tends to price tag in excess of the off the shelf goes to mainly because prices are excessive. Although if you are unable to uncover a different task or maybe exactly who are unable to get away from classes, choosing a medical care insurance is usually of having to obtain plenty of insurance policy coverage in the case of a serious event. Previous to relying on to purchasing some sort of health and fitness approach, persons really should exploration different solutions which will do the job. This will spend less persons dollars eventually that is certainly for different bills.

Acquiring medical care insurance is significant, but also in end result is usually propitious a variety of payments with function likewise.


What Travel Agents Need to Know About Corporate Travel Today

This is rightly named as the age of traveler-centricity and with the evolution of the new era of personalized travel; it is leading to research and development of a host of new so-called intelligent services. The command-and-control perspectives of traveling have changed a lot from the past and the focus has shifted more on the traveler and the productivity of each trip. It has become essential to maintain that the travelers have the greatest return on investment on each trip. New generations of young employees and managers, who have been growing up and dwelling in a digital age, are moving up the ranks as travelers. It has become essential to recognize the need for greater flexibility acknowledging that the employees who travel on corporate trips also consider a percentage of their trip to be a leisure outlet. With increasing globalization and rise in companies sending their staff overseas to network and connect with their offshore prospects/customers/suppliers, corporate travel is a highly profitable tourism segment. Before we talk about how tourism companies can better cater to business travelers, let us first look at why they prefer to use specialized corporate agencies over traditional agents


Family Adventure in Scotland This Half-Term Break

Acclaimed as Europe’s outdoors capital, Scotland offers a range of activities for all ages, fitness levels and aspirations. These days Scotland is easily accessible from many areas of England and Wales, with flights direct to cities such as Glasgow, Edinburgh, Inverness and Aberdeen. Or why not travel by train?

For the family market there is also a wide choice of places to stay in Scotland. While some people choose to book into one place, such as a family-friendly hotel or a self-catering cottage,for a week or two, others will head off for a multi-centre holiday staying a few nights in a youth hostel in one town, followed by a hostel in another location. Increasingly, many families are choosing to go by campervan, which offers the benefits of a combined living/sleeping/moving vehicle.



Downtown Walking Tour of Oaxaca, Mexico

Many visitors to the south central Mexico colonial city of Oaxaca spend only two or three full days here (aside from touring the central valley routes), not long enough to really learn about its cultural history, its contemporary greatness, and a little about its underbelly. There are indeed some detailed walking tours of the city contained in some guide books, but each of the three or four downtown routes requires a couple of hours to complete, if justice is to be done.

One tour a day is often all that tourists have the stamina to do, given the sun, the elevation and jet lag. This, then, is a down-and-dirty single touring route for those who will be in the city for only a short period of time, and want a brief overview of what there is available. It is suggested that you do the tour your first full day, in the morning, and then return to the places which pique your interest later on in your visit.



Goa Beaches Are the Place to Be in This Summer

Goa is the Mecca of holiday makers. It is one of the most famous, rocking and happening beach destinations. Well Goa has so much to explore that it becomes impossible to choose one particular place to begin with. Goa is a synonym of beaches; it is famous for its white sandy beaches, private beaches, romantic beaches, limitless shore line beaches and many more.

Though it is smallest city of India but it draws largest crowd and pull lots of revenue. Goa is historically rich territory; Great Mauryan King Asoka ruled it back in 3rd century BC. It is as famous today as it was centuries ago. It has always attracted Kings, travelers, merchants and tourists.



History of Video Games – The First Video Game Ever Made?

As an avid retro-gamer, for quite a long time I’ve been particularly interested in the history of video games. To be more specific, a subject that I am very passionate about is “Which was the first video game ever made?”… So, I started an exhaustive investigation on this subject (and making this article the first one in a series of articles that will cover in detail all video gaming history).

The question was: Which was the first video game ever made?

The answer: Well, as a lot of things in life, there is no easy answer to that question. It depends on your own definition of the term “video game”. For example: When you talk about “the first video game”, do you mean the first video game that was commercially-made, or the first console game, or maybe the first digitally programmed game? Because of this, I made a list of 4-5 video games that in one way or another were the beginners of the video gaming industry. You will notice that the first video games were not created with the idea of getting any profit from them (back in those decades there was no Nintendo, Sony, Microsoft, Sega, Atari, or any other video game company around). In fact, the sole idea of a “video game” or an electronic device which was only made for “playing games and having fun” was above the imagination of over 99% of the population back in those days