Before you dive into the details of your next presentation and start preparing your PowerPoint and stressing about how it will go…
Ask yourself a more important question.
A question that far-too-few people ask.
How will I earn their attention?
Because if they aren’t paying attention, your message will be lost.
This has always been an important question, but in our frantic, internet and gadget-filled lives, it is now absolutely critical.
If you don’t earn their attention, email, Twitter or something else will.
Here is the bottom line – the best presentation in the world is meaningless if no one is listening.
Answering our question then: “how will I earn their attention?” is critical to our communication success (and let’s face it, our ego too). Here are some ways to do exactly that…
It’s about earning, not getting. Let’s start with the question itself. Most people, if this even crossed their minds, would think about how they can get someone’s attention. You really want to earn it. You don’t want people to feel tricked or duped. You don’t want to get their attention and then not deliver (more on that later). If you want people to put down their phones and listen to your message, you must come to this task with the goal to serve them and their needs. Think about how to earn their attention, which requires you to do the next point…
Put yourself in their shoes. This isn’t about what excites you about the topic or what you think is important. (You’ve been to plenty of presentations where the expert cared, but you saw no relevance, right?).