Gone are the days where a good product or service sells itself. Yes, one could argue that its not completely gone, but relying on this method will keep your business small, in fact you might be kicked out of business from fierce competitor. That is why marketing has become an essential part of sustaining and growing businesses in today’s world. Many people dislike selling, in fact; I personally do not enjoy selling. But if you enjoy what you do and know can see its impact in the lives of others, you will get off your backside with joy and go out there telling everyone about your business.
So if marketing is very important and every businessperson is doing it, how can one increase their chances of generating effective leads through marketing?
Talk to more people daily about the solutions you provide –
Don’t talk about what you do, but how your product/service solves a problem. Starting is always a daunting process, but remember as your do it daily, it gets easier and becomes more productive. So you can start with a small but targeted number of potential customers/Clients. For example, your end target may be to talk to at least 100 people everyday; you can start with 15 people, then increase or exceed your target number, as you get better. The more people you talk to about the help your business provides, the greater your chances of getting more clients.
Attend as many business and networking events as possible –
You should attend good and targeted networking events; or you can organize your own-targeted networking events. Business is about building relationships, networks and trust. People will most likely do business with someone they know and trust, and will also recommend their friends to your business due to the relationship they have built with you. Nonetheless, you should use your time wisely, so plan your week effective and make sure that attending networking events do not affect providing an efficient and timely product/service to your present client, because good service means repeat business. Therefore, plan to attend events during your idle/less busy hours and work at your busy hours. Keep it balanced!
Don’t spam people with selling –
I used to be part of many small business groups on Facebook, but have recently removed myself from these groups because of the constant selling. I know the owners/administrators of these group must have set up the groups for like-minded business people to network, post questions and share advice of everyday business issues, however, other members have messed it up with constant spamming. They don’t contribute, but just advertise and sell their products/services. The truth is, no one wants to be sold to all the time. So please build genuine business relationships, be a listener. When you attend business events, talk less about yourself business, rather ask questions. The good thing about asking questions is that it helps you understand the need of the individual and if you provide products/services that can help reduce or eliminate the problem, you stand a better chance of giving them that information and thus increasing your chances of a business relationship which then result in the individual buying your product or service. You also get word-of-mouth referrals via this medium.
Use free listing websites and cheap paid advertising –
There are free listing websites or cheap paid websites when you can advertise your business