If you are a business owner, some of your competitors may be running a gift card campaign. Actually plastic cards are an inexpensive choice if you want to earn additional revenue, attract more customers and get the word out about your business. In this article, we are going to discuss different uses of plastic gift cards. Let’s find out more.
Gift Cards for marketing
If you want to use these cards for marketing purposes, you can use these cards in many ways. For instance, you can make them part of your business emails, offer them on your online store or offer them directly to your customers in your physical store.
If you want to run a gift card program, marketing these cards is a great idea. This type of campaign will inform your customers of the offers you want to make. And they will be able to check out your new products or services.
Plastic cards can be used if you want to settle disputes with your unhappy customers or clients. For instance, you can use a card to issue a refund to unhappy customers with the intention of encouraging them to keep buying from you. So, if you want to increase customer satisfaction, using plastic cards is a stroke of genius.
For Loyalty Programs
Reward or loyalty programs are also there. If you have not run this type of campaign yet, we suggest that you try gift cards. If a customer earns enough of reward points, they are given a gift card as a reward. This type of loyalty programs can be run every couple of months using plastic cards.
A plastic card can also be used in a blow-out sale. This is a great idea if you want to sell a big service or product in the form of a promotional reward. These cards can boost your mailing campaigns. In other words, you can use gift cards in order to get new customers.
As a matter of fact, these cards are an ideal choice if you want to run a promotional campaign. Often, people tend to spend a lot more than the actual value of the gift card. As a result, you can earn much more than you have spent on the plastic cards.
For Social Media Contests
For contests on Instagram, Twitter or Facebook, you can use gift cards. For instance, you can start a campaign on any of these social media platforms. You can ask your customers to guess the number of fish in a glass jar, for example. Then you can give rewards to the winners. With these contests, you can excite your customers and make them develop interest in your products or services.