Are Your uPVC Windows, Doors & Conservatory Looking Tired?

One way to make your old PVC windows, doors and conservatory look like new with a fresh bright appearance is by re colouring them in white or even your favourite colour using a professional paint spraying company.

It isn’t always necessary to tear out your uPVC windows and doors and then have new ones professionally fitted if you want to revamp the outside of your home, especially if they are in a perfectly good working order.

By spray painting your uPVC windows & doors, you can quickly have a sparkling new look to the outside of your home, at a less cost and mess than replacing! In addition, a specialist paint spraying company can also spray paint your garage doors to match.

Of course, if the insides of the uPVC windows and doors are looking tired or stained, you can have these paint sprayed at the same time, including your walls and ceiling if you want a fully professional paint job doing!

Most professional spray painting companies will mask the windows and doors followed by cleaning down the uPVC with a special bonding solution which will make the spray paint adhere to the service, giving a 10 year guarantee against scratching or peeling.

Of course, this spray painting service is not only for residential houses. Any professional company will also work within the commercial sector, paint spraying shop fronts, office blocks with uPVC or aluminium windows and doors.

With most professional spray painting company, any RAL, BS or Pantone colour can be reproduced and they can normally colour match your corporate identity or paint if provided with sample of your choice.

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Practical Mobile Marketing – Part 1

In this article, we are going to describe powerful mobile marketing methods you can implement in just a few minutes. We will investigate what the industry and the technology allow us to do today, how to persuade people to sign up for your service and which file formats to use when you deliver your content. We will also take a sneak peek on what will happen with mobile marketing in the near future.

The hands-on experience is based on solving marketing problems with the help of InfoNU ( InfoNU is a free web based mobile mass communication platform that supports the latest trends in mobile marketing. With InfoNU you can:


  • Send SMS messages such as personalized alerts and mobile coupons
  • Push mobile content like banners, mp3-songs, ringtones, video clips, visiting cards and java games
  • Push links to mobile websites
  • Create and schedule mobile campaigns
  • Sign up and manage consumers
  • Get your own icon next to the address book and calendar to publish mobile content without cost
  • View statistics on how mobile marketing efforts are received by users


As in all sectors in explosive growth, bright people gravitate towards mobile marketing, create start-up companies, offer solutions and unfortunately also create a big creative mess full of definitions, standards, ideas and solutions. This article series is the authors attempt to untangle the web of technologies into easy-to-use patters you can use in your everyday marketing of your brand, company, products and services.

A second part of this article is planned. In Part 2 we will take a closer look at advanced concepts in mobile marketing like tailor-made mobile applications and mobile community services.

Permission Marketing and What Mobile Marketing is NOT

A mobile phone is a highly personal communication device. Mobile marketing is not about spamming uninterested people with irrelevant SMS messages at 2:00 am. Marketers have to respect this. Never send messages to someone without having their permission. Sending unsolicited SMS messages to people is not good marketing. Aside from the ethical aspect of spam, it does not work and costs you a lot of money. Do not do it.

Marketing activities that depends on the permission of the consumer is referred to as permission marketing and is central to mobile marketing. Embrace permission marketing and protect your list of consumers, it is the people who have given you permission to speak.

The Mobile Marketing Dance

Instead of sending unsolicited SMS messages, the trick in mobile marketing is to persuade people to sign up for your service and then to find a balance between providing sales driving information and offering value so that your customers are both informed and happy.

How to Persuade People to Sign Up for Your Service

What can you offer that makes your consumers accept the commercial side of your company? Here are a few suggestions:


  1. Promote the following message by printing it on your packaged goods: Text COCACOLA to +44 77 86 202 988 (normal SMS cost). The first 100 people to text us will win a free subscription on Coca-Cola magazine. After you received 100 replies, call up the winners and get their address.
  2. Promote the following message on billboards, posters, banners or signs around your town: Text WHEATIES to +44 77 86 202 988 (normal SMS cost) to get our new ringtone.
  3. Promote the following message with an ad in your favorite newspaper: Text ABBA to +44 77 86 202 988 (normal SMS cost) to get our new song.
  4. Promote the following message with an ad in your favorite newspaper: Text ROXETTE to +44 77 86 202 988 (normal SMS cost) to get our new video.
  5. Promote the following text on your web site: Do you want information about us in your mobile? Click on this link and enter your contact details.
  6. Promote the following text in your TV commercials: Text ARMANI to +44 77 86 202 988 (normal SMS cost) and win a trip for two to Paris. The winner will be notified the 16’th of August.
  7. Promote the following text in your radio commercials: Text ATARI to +44 77 86 202 988 (normal SMS cost) and get Pac-Man to your phone.
  8. Promote the following text in your TV commercials: Text MCDONALDS to +44 77 86 202 988 (normal SMS cost) to claim your 10% discount coupon.


In other words: Send something back as a Thank you for signing up. Give your new user something for free. Give your new user a possibility to win something nice. At least a thank you SMS.

To configure InfoNU so that you automatically send something back when new consumers sign up to your service, log on to your InfoNU account, select Settings in the Intranet Home menu followed by SMS Signup settings, click on Details for your code word and enable Respond automatically with an SMS message. You can send back an SMS message, mobile content like images, video and music, a link to your mobile web site or a Java application.

To integrate your own web site with InfoNU as in the fifth example above, select Help in the Intranet Home menu followed by Integrate InfoNU and click on Generate Link.

File Formats to Use when Distributing Mobile Content

Since virtually all mobile phones support SMS messaging, sending SMS messages is the simplest and most reliable way to come across to mobiles. SMS messages are as we all know limited to 160 characters but can contain links to mobile content.

All mobile phones does not support the same media formats. If you have no a-priori knowledge about your consumers phones but still want to reach the biggest possible audience, use to the following file formats:

MediaFile Format,File Extension

Images, Portable network graphics, .png

Sound, MP3 songs, .mp3

Video, 3GPP video 3gp

Ringtones Midi music .mid

This list of file formats comes from analyzing mobile phones produced by the biggest manufacturers and ranking the phones after how common each phone is in practice.

Three other interesting file formats can be used for more specialized tasks:

MediaFile FormatFile Extension

Visiting cards and address book entries, vCard, .vcf

Calendar entries, vCard, .vcs

Java games, Java application descriptor files, .jad

Distributing links to mobile content with InfoNU is performed in the exact same way regardless of file format: You log on to your InfoNU account, select Uploads and upload the content from your PC to your InfoNU account. To distribute the content to a single person, click that person’s Communicate link. Make sure that Upload is selected as Type of Content.

If you want to send an SMS message to many people, create a campaign by clicking on Campaigns in the Intranet Home menu followed by New campaign. With InfoNU, you can also schedule campaigns to be run at a specific date and time. Go to Campaigns and click on Schedule campaign to define the start date of your campaign.

A Catalogue of Mobile Marketing Patterns

After your user signed up for your service, his/hers mobile phone transforms into an excellent communication channel. This section lists proven marketing methods for you to reuse:

Task: Inform customers about new products and updates, new offers and relevant company news.

Solution: Send an SMS message at an appropriate time with the information.

Note: To know when to send your message, ask yourself the following two questions: When is this information relevant to my mobile user? When will the message have the biggest impact? If you are selling umbrellas, sending your message when your customer is outside your store on his way home and it is raining outside might be a good idea. When is it not a good idea to send a message? At night? In the morning?

InfoNU supports sending personalized SMS messages. By using the tags {FirstName}{LastName}, and {Mobile} in your SMS text, you can personalize the message with the recipients name and mobile phone number.


Task: Promote your rock groups new album.

Solution: Promote the following message: Text THECHAINSAWS to +44 77 86 202 988 (normal SMS cost) to get our new song. Follow up by sending an SMS message to everyone who signed up when your new album is released.

Note: Distributing video to mobile phones is possible today but do not expect top quality and do not expect to send out more than 10 seconds. Advances in mobile streaming technologies will make longer video transmissions possible in a few years.

To distribute a song to mobile phones convert it to an .mp3-file, log on to your InfoNU account, select Uploads and upload your song from your PC to your InfoNU account. You can distribute the song either to an individual person or create a campaign to send content to large groups of fans.


Task: You have a nice jingle that you would like to be recognized in the metro.

Solution: Produce a ringtone and send it to your consumers for free.


Task: Increase sales by distributing a mobile coupon to your customers.

Solution: Send out the following SMS message to your consumers: Here is your coupon for the movie. Show this message and get two tickets for the price of one. A43-K32-F83.

To create SMS coupons with InfoNU, use the {Coupon} tag in your SMS text. InfoNU will automatically create the coupon text for you. To view coupons and its owners, select Mobile Users and click on Mobile coupons.



How to Write Good and News Worthy Press Releases

Writing a press release is actually a professional activity. The steps involved in writing a news article are somewhat very easy to follow but they do not really guarantee that in the end a good release will be produced. The importance to produce news worthy article cannot be emphasized more than it has now. The following are some of the characteristics of a good release.

A good press article should be straight forward and relevant to the story – get straight to the point as directly as possible without beating around the bush.
Good news worthy writing also must be objective from the first word to the last – objectivity in the sense that whatever news is carried in that writing is verifiable.

Releases should be easy to understand – easy and normal language should be used, idioms and metaphors unless from quotes should be avoided as much as possible

A good PR should deliver its message strongly – the focus of the article from the start to the end should be to get the message out as strong as possible.

Steps to take in writing a good press release

Start strongly – it is very important to make sure that you start with your message. The reader’s attention should be grabbed by whatever message that news release is giving. You can do this by putting the message on the headline. For example if you are reporting a drop in oil prices in New York, you should put the term oil prices drop in NYC in your headline.

Be precise – you should get your news out clearly without any contradiction. Any contradicting reports are best left out until they can be independently verified or confirmed.

Use ordinary and easy to understand language – the reason why you are writing the press release is because you want news to reach certain people. That should motivate you to make sure that the language is as easy to understand as possible.

Stay focused to the facts of the situation – the purpose of a news article is to report. In this regard you should cover every fact that is relevant to your news. Making personal sentiments in your release may dent its credibility considerably.

Write with the right format – News release formats are important because they will allow the intended reader to know that this is news the instant they see the news article.

Make your writing news worthy – making the news article news worthy simply means that your coverage should be based on current events and not historical.



Breaking World News

Thanks to technology, there are now countless ways we can access breaking world news instantly, as they happen. This is done trough satellite televisions stations like both national and of course, international. These international stations are uniquely different from the local TV stations people are used to. They are bigger and have the sole aim of bridging the gap in the world. They are trying to bring the world closer to each other via satellite. They see everything that happens in the different countries of the world through satellite, and they have informants in many countries that help to bring in smaller but striking world news.

There are other mediums through which breaking world news can be accessed, and that is through the internet, by emails, and through printed media (newspapers and journals).

Let’s take a look at the tremendous power that the internet has today. The World Wide Web is the second yet the most effective medium for assessing breaking world news. A lot of websites, social sites and forums like face book, MySpace, hub pages, blogs and international news houses like the CNN websites, and many more are the second easiest ways to get world news as fast as it happens.

The internet is a global market with all sorts of people doing business on it and with a whole lot of news report website, both from the popular and unpopular media houses. This news websites, features other packages, like sporting news, entertainment gist, weather reports, politics, travel, health, finance, business, and other interesting activities that should attract the different kinds of people that access the net. Breaking world news are promoted more with photographs, video and catchy headlines.



Applying For A Travel Document With The Form I 131

There are many a times when we are required to take a quick trip outside the United States for personal or emergency reasons. It is of great importance that all our paperwork related to our travel is in place. This way we will not face any trouble while coming back in. Let’s now check what needs to be done to ensure an exit and safe return to the United States.

If you plan to take a trip outside the United States of America for more than year but less than two years in duration, then a re-entry permit will be required for getting readmitted. To apply for a re-entry permit you should file Form I 131.

Form I 131 can be used by those people who are green card holders. The form I 131 is primarily used by permanent residents who are required to be in the U.S. when filing it and must appear for the bio-metric appointment before they can embark on their trip.

The form I 131 is used to request for a travel document. The application for advance parole may be filed concurrently with the form I 485. The application for advance parole may also be filed at a time when the form I 485 is pending. The application for advance parole can be filed at the same service center as the form I 485. As a general rule, applicants who have lived in the U.S for more than 180 days without legal status cannot apply for Advance Parole as they will be ineligible to reenter the United States for either three or ten years even with an Advance Parole Document.

It is best if the applicant waits till his form I 131 application is approved before departing the United States of America. The processing time may vary but it generally ranges from three to six months. The travel document filed with Form I 131 is valid for one year and can be renewed.

The Form I 131 can also be prepared to apply for a refugee travel document. This application should be made in the United States. However, if you are a refugee, you can depart the U.S before the application is approved and may pick up the travel document at a United States Consulate or DHS office overseas. As an alternative, the applicant can also remain in the United States till the application is approved and then pick the travel document from a consulate or DHS office overseas. The processing time for a refugee travel document varies but it generally ranges from three to six months and is valid for one year. To qualify for an a Refugee Travel Document the applicant must be holding a refugee or asylee status and the general rule is that the applicant cannot file for a refugee travel document to travel to a country were he might fear persecution.

The re-entry permits are generally valid for two years and are not renewable. However the applicant may return to the United States to file for another permit. The general thumb rule is that the green card holder can spend almost six years outside the United States and retain a re-entry permit. Longer absence would require an application for Special Immigrant.



How to Find the Right Web Designer For Your Web Development Project

Finding a web designer is the easy part- all you need to do is perform a quick search online and bingo, you’re presented with pages and pages of them in the search engine results. The hard part is choosing the right web designer for your individual project. Every web design project has a specific set of requirements and every web designer has a unique set of skills that may, or may not, be suitable for your needs. In this article, I’ll list some key factors that will help you find the right web designer and how you determine if they have the necessary skills to undertake your web development project.

Research the Web Designers Website and Online Portfolio

Every web designer should have a functioning website and an online portfolio of their work. If they don’t, you can scratch them off the list. After you have found some web designers in your area, or anywhere else for that matter, you should research each of their websites and check out samples of their work. Different web designers take different approaches to their work and use a variety of technologies. You should read up on their skills and approach to web design, to make sure they suit your requirements. Viewing completed websites and samples of the web designer’s work is also essential to get a good idea of the design style and skills they have. Make sure the websites function correctly. If some of the web designer’s recent samples are not working, there is a good chance that, if you use them, your website might have the same issues. Look at the design style of their portfolio samples. Most web designers tend to stick to a particular style. If you like the look of their websites, and their website text sounds appealing, you’re onto a winner. Take the next step and call them, or send a project brief through.

Speak to Your Chosen Web Designers

Another key point to determine which web designer is best for you, is finding out whether you can communicate with them. You will need to explain your vision to the designer and they should be able to respond with ideas and suggestions for your project. If you call your designer and there is, for example, a language barrier between you, that could be a problem throughout the development process. Talking to a potential web designer also gives you a good idea whether you are going to get on with them or not. If you call to speak with your chosen web design company and you are put on the phone to a rude or uninterested individual – in my books, that would not be somebody you would want to deal with on an ongoing basis. If they are enthusiastic, keen and communicate well you are more likely to have a successful ongoing professional relationship.

Qualification and Experience

Qualifications and experience are not always essential but they do give you some security that the web designer knows what they are doing and has the skills to undertake your project. It’s really up to your judgment whether you want to use a web designer with no experience but you never know, they might be a young gun with tons of talent and is just waiting for that first project to unleash their skills on to. Whether you prefer your web designer to have qualifications or not is also up to you. Qualifications just mean they have had some formal recognition of their skills. My preference would be experience beats qualifications any day. Your web designer may have undertaken a six month course which has got them a certificate of some sort but that does not make them a good designer. There is so much information online and ways to hone your design talents now, that needing somebody to teach you is not essential.

Creative Vision

It is very important the web designer you speak to understands your creative vision. To create a website that truly serves a purpose and business goal, the designer need to understand the nature of the website and relate to your overall vision. Take note on whether the web designer offers any ideas or suggestions when you’re talking to them. This is a good indication of whether they understand the project and are enthusiastic about it.

The Right Technology

Different web projects need different technology behind them. Not all web designers have all the necessary skills for some types of web development. For example you may need a full content management system with database driven content and advanced search engine optimisation. This is something not all web designers can provide. Most designer’s will tell you straight away if they are unable to complete the project, due to technical limitations. It is up to you as a client to inform the designer of all the feature’s you anticipate your website to have so they can tell you whether they can complete it.

A Reasonable Cost

The cost of the web project is normally the key factor in how people choose their web designer. The scope of your project and what budget you have can limit what designer you choose. If you have a very small budget but want to build the next Facebook, any sane web designer will tell you they can’t help you. However, it is always good to get a few quotes and see which designer can offer the best package, for a reasonable cost. If they’re too expensive, it might be because they are a larger company with more overheads, or they are simply very good at what they do. If they are cheap, do a bit more investigation before committing – Cheap web design may end up costing you more in the long run, as it probably won’t serve its purpose very well and you will need to get it rebuilt. The cost of web design is often open ended… ‘how long is a piece of string?’… A good web designer should be able to explain the reason why they have quoted a certain price, and discuss what they can do within your budget – Just because you have received an initial quote that may be higher than you originally anticipated, talk to your designer about it. Quite often, there could be features or aspects of the quote than can be removed, or modified, to get the project back within your budget – If you don’t ask, you’ll never know.

At Big Click Studios we can turn your web development vision into a functioning web site that looks great, works perfectly and ranks well. Our web designers take the time to understand each and every project to make sure, you as a client, gets a return on your investment.



YouTube Influencer Marketing Mistakes To Avoid

We can say, YouTube Influencer Marketing is one of the best ways to increase a Brand’s reach. But, if and only if we do it the right way.

In 2016, there are up to 75% of marketers are now investing in influencer marketing, 60% of brands will increase the amount they spend on influencer marketing. However, the recent research shows that YouTube has the best ROI than any other social media platform, knowing that YouTube is the second largest search engine and it has the monthly user base of more than 1 Billion users. Impressive, right? It’s no surprise that YouTube sponsorships are one of the present’s top-ranked customer acquisition tool.

YouTube Marketing could offer you huge rewards. However, the way to reach the success from its uncharted territory can be bumpy. Here are top marketing mistakes that are often encountered and strategies on how to avoid them:

Goals Without Strategy. This is one of the common mistakes a marketer makes when launching YouTube Influencer Campaigns. They only focus on their goals and objectives. Some marketers focus on achieving a goal of a certain amount of views and interactions, specifically likes, comments and shares per video they conduct across several channels.

An ROI positive YouTube Influencer campaign requires a well-analyzed strategy. Aside from numeric campaign goals, a marketer should consider defining KPIs or key metrics which indicates whether a campaign’s performance can achieve the set goals. In this case, this will allow for better decisions and strategies not just to meet the ultimate objectives, but to reach the goal higher than the expected.

Discovery. This is a crucial stage that will define the campaign’s success. In this stage, marketers often fell into a very common trap which is choosing a talent based on the channel’s number of subscribers and latest video views.

YouTube hosts much larger amount of data on video watching. The increase of Big Data analytics could provide online tools to help the marketers dig deeper to find the highest-quality talent for their brand. Several key data-driven aspects should analyze when choosing a talent. These are:


  • Relevance. Is determined by keywords and audience overlap. Which also identifies whether a channel’s audiences will be authentically interested in your service or product.
  • Reach. The average number of view per video. It is calculated as the average number of views during a set period of time.
  • Engagement. It is usually computed using total views and interactions. It measures how actively the audience interacts with the channel’s content.
  • Influence. It is calculated based on how content is shared on the channel and if viewers are turned into subscribers. It also indicated whether a channel stimulates action and audience growth.
  • Consistency. It is measured by averaging various channel performance metrics from video to video. It analyzes how often the channel is delivering meaningful content.

If a marketer fails to analyze any of these crucial parameters, the campaign may result in a poorly targeted audience, low conversion rates, and washed budgets.


Popularity. Any industry has its most popular YouTube celebrities with millions of subscribers. It seems like the fastest and easiest solution for a brand, but remember, they only represent 1-5% of all influencers.

Hundreds of new channels are created and published every day and marketers are playing it safe, they activate the largest channels to secure the best results and keep on ignoring smaller channels. This may lead to disappointment, there are more opportunities from smaller channels. This strategy provides only mediocre outcomes. Why?


  • Lack of Authentic Admiration. There is a lot of things going on for the most popular influencer. They cover a variety of topics, experimenting with different video ideas, in fact, they often treat brand partnerships as just another business, Isn’t it true? They also spend a big amount of time on marketing. The result it: Those brands do not get any special interest or authentic excitement about their product or service. Smaller and niche channels are sincerely interested in the particular topic and products, which could lead to higher quality endorsements.
  • Lack of Targeting. For example, when a channel has a large scattered audience, it’s difficult to predict which portion of subscribers would actually be interested in the particular brand and/or topic. This may result in subscribers can see videos that are irrelevant to their interests, which could hurt both the influencer and the brand. However, small and mid-sized dedicated channels attract a homogenous audience of highly engaged followers.?

Marketers must explore the small and middle-sized niche channels, which can become the most loyal and dedicated brand ambassadors that open doors to a highly targeted and engaged audience. More or less amount of marketing dollars, brands can reach a greater variety of audiences and produces multiple pieces of content.


Losing Control. Marketers still fall into the trap of treating an influence as an actor and editorial content as video ads. The Brands underestimates how keen their users are, how fragile their trusts are and how shortsighted it is to fake authenticity.

Case Studies prove that the more authentic the content is, the better users react to it. This leads to higher reach, better engagement and ultimately, stronger campaign results.

Agency. As the number of YouTube influencers arise, agencies also rise to help brands with campaigns. Marketers can fully outsource the efforts and simply reap the rewards. But there are a lot of pitfalls hidden in this strategy.


  • Limited Access. The agency only has the access to talent in its network, those channels may not always be the best fit for the brand’s needs. Marketers should not fail to assess channel’s value and not to limit their reach to only one ideal partner.
  • Connection. Lack of connection is what marketers often underestimate, especially the level of personal connection which is required for a brand and an influencer. Influencers do seek strong relationships and connection with a brand so they could truly understand its values and speak on its behalf.
  • Niche Understanding. The majority of agencies cater to brands within multiple industries and don’t fully understand the subtle differences of particular spaces. The brand manager should step in and make sure that both talent and video content choices are taken to consideration industry specific aspects.?

In working with agencies, managers need to carefully evaluate the emerging costs compared to the delivered value, the differences between the overhead associated with launching campaign in-house and the agency fees, the key competencies and resources the team is missing and if they are provided for by the partner. Managers need to find out answers to these variables before hiring an agency.


Lack of Transparency and Standardization in Pricing Models. This is one of the biggest challenges for marketers in YouTube Influencer marketing. Marketers end up getting unreasonably high quotes and overspend. Not realizing the room for negotiation in the market.


  • Payment Models. Different channels and agencies work on different payment models like pay per view, pay per action and/or pay per activation. Most of agencies or talents work solely on pay per activation model and often do not tie their fees to guaranteed campaign results.
  • Marketplace. YouTube influencer marketing is still in its infancy, with a lack of benchmarks, the market has not determined average rates. Influencers and agencies currently charge anywhere from $0.02 to $0.20 per view so there is a lot of room for negotiation.
  • Secret Transactions. Agencies share their pricing structures rarely which lead to partners offering different fees for the same talent or campaign. Marketers are required to compare prices across space and negotiate aggressively to get the best deal, this will secure an ROI positive campaign.



Running Shoes Are Developed To Support Runners Feet

Runners get benefits from many different areas, the first is cardiovascular, the second is they are getting aerobic exercise and third is they are increasing endurance. A good pair of running shoes can be an important investment that can vary in style and function. When deciding to buy shoes makes sure you are purchasing the shoes for the right activity. Running shoes are manufactured for specific activity. When shopping for running shoes you should not look at the fancy designs but the functionality and durability of the shoe. The best women’s running shoes are designed to give the feet control, stability and cushioning. Finding the perfect pair of running shoes is part science and part art, with a healthy dose of research thrown in. There are many different running shoes today; there are those that can be used on grass, mountain trails and on tar. The majorities of running shoes are development and produced so the shoes can be used on sidewalks or road surfaces because this is where many of the runners run today.

The shoe should have about a thumbs’ width of space more than the full size of the feet. The middle foot area should have a secure and comfortable resting place beneath it. Also, be sure to try on both shoes. On many people one foot is usually bigger than the other foot. Inside the shoe is a stiffened cup encasing the toes known as the box, or block? The place over the toe is called the vamp, the opening near the toes is called the throat of the shoe.

Shoes that are well made have the ability to provide a rubber sole that can give good traction while an athlete is in motion, this will reduce the chance of getting injured. Shoes with motion control are especially recommended for athletes’ with flat feet or over pronator. Give serious consideration to buying a motion control running shoe if you wear orthotics or have flat feet. A shoe with motion control is a good stable shoe to choose.

Just like many of the advanced technologies like ipods, cell phones the running shoe has technically evolved in the marketplace. Running shoes are very important for the runner, it helps with balance and the runner needs a great shoe to absorb the shock to the leg and the shoe needs to be strong to handle the impact when the runner is running. Running shoes are designed for sporting activities. Runners benefit from the combination of cardiovascular and aerobic activity. Buying a good pair of running shoes is very important, in general running shoes should be replaced every 3-4 months, the new running shoes come in many different styles. At the top of this list was clearly a high-quality pair of running shoes. The key components of a perfect pair of running shoes are cushioning, stability and durability. Most of the common injuries when shoes are not fit properly are pains in the knee, arch pain which is under your foot and a sharp pain the heel.


Business Blogging Resources For The Little Business That Could

Measuring the state of business blogging can be tricky. Statistics are contradictory and change almost by the day because of the exponentially rapid growth of the blog as a medium (not to mention its newness).

A recent Pew Internet research poll the amount of businesses using blogs to be in the neighborhood of 7% (a research poll conducted by American Express last month suggested a similar percentage). Meanwhile, another poll by Guidewire Group suggests 89% of companies are either blogging now or plan to in the near future. Despite these wildly differing figures, the point of agreement is that business blogging is growing. The pace seems to be the heart of the dispute.

There are about 175,000 blogs being created each day (or about two per second), but don’t let that figure frighten you: the business share is a drop in the bucket. Experts put the number of active business blogs in the U.S. today at about 5,000, with half of them being less than a year old and only 10% older than three years. Many new business blogs, like all blogs, are abandoned after a few months, and only about 39% of total blogs are in English language (Japanese is top). What all of this says is that blogging is becoming a global norm but is still very much open to newcomers.

Trends vary by company size, with smaller companies tending to make more use of business blogging, while larger companies maintain a healthy share. About 55% of all business blogs are started by companies with fewer than 100 employees while around 15% account for companies with 1,000 or more employees. However, of the largest 500 companies in the United States, 40% utilize blogs in their comprehensive strategy.

Outside the unruly statistics, what is actually successful in the world of business blogging itself is a little clearer. Virtually all research and opinion on the subject points to a handful of critical factors, including:


  • A writing style that is able to both connect on a personal level and be entertaining. This includes knowing your customer and establishing a significant relationship in the blog medium.
  • The company’s willingness to be engaged in an honest marketplace dialogue with its clientele (the source of the infinitely precious credibility of any blog).
  • The individual blog writer’s time given to the blog itself, for relevant research, thought, responding to posts from readers, and the overall construction of quality work and frequent updates.


Of course, individual companies in their unique industries face their own quirks and demands. For example, depending on the situation or industry, your business may want to focus most carefully on the tone and style of the writer. Companies with reputations they’d like to salve or improve (oil companies, for example) may find particular interest in the transparency aspect of blogging. While in a fast-paced industry (such as technology or media), a company blog might need to weigh its time devoted to updating material for the blog more carefully. Many businesses begin blogging with clear goals in the onset, or even test a blog internally before developing an external blog. Some businesses also run more than one blog. General Motors, for example, runs an entertainment blog (Fastlane) and information blog (FYI) combo that has been very successful.

The General Motors blogs is a great example of successful business blogging in its maturity. Both are easy to navigate and subscribe to, are succinctly written, and utilize costumer-generated material, including photos and video. There are also many links (not only to GM but other auto sites and even other blogs), so the reader gets a real sense genuine dialogue and openness. A look at the high volume of comments and responses in the Fastlane blog shows that successful blogs are both social and relevant.

In the world of blogs, there is still disagreement on who should be writing the business blog. In the case of Fastlane, it’s Vice Chairman Bob Lutz. For some companies, however, the pitfalls might outweigh the privileges of having an executive doing the blogging. The voice of the boss does not always come out well in a blog. Also, an executive might be unlikely to continue blogging for long due to a simple lack of time. This is the situation for about half of all blogs that are created: after three months, the entries stop and the blog is essentially dead. For this reason, typically the most successful business blogs are run by the employees rather than the CEOs. Therefore, it might make more sense for your business if the employees conduct blogging because they generally have the energy and detailed insight (and voice) to make a more readable blog because to the peers of the readers, and thus legitimate.

Legitimacy has proven to be of central importance to any success in business or market blogging. A few years back, Dr. Pepper attempted to overstep this in the marketing of their now infamous new product, Raging Cow (a flavored milk drink). The company hired teenagers to try the drink and blog about it after being coached. Dr. Pepper’s efforts were received with viciousness and even boycotts for trying to infiltrate the “integrity” of the blogosphere with marketing through coached customers and “hip-ness.” The whole thing went sour and Raging Cow went unreleased. Moreover, many of us are looking at the fate of “Pay-Per-Post” and its legitimacy in the near future.

Another drink company, Jones Soda, offers a much different and more successful model of blog legitimacy and customer outreach. A visit to the blog gives more the impression of a teen hangout than a business. The blog, in fact, acts as a hub for numerous customer blogs. There is all of the usual business-related material present: an online store, a product locator, and message boards (with posts reaching into the thousands). But the people at Jones very obviously know their customers well and have developed a highly successful blog counterpart to their business by loosening the reigns and putting the clientle completely in charge. Terrifying as this might be to some executives, it seems to have worked brilliantly for Jones.



If You Have Continual Problems With Your Feet You May Need Orthopedic Shoes

Everyone feels some discomfort from their shoes from time to time, but what if you have foot problems all the time you are wearing shoes? Pain can become a part of everyday life as high heeled shoes create problems in your toes, feet, and ankles. Stiff or cheap dress shoes can cause an unnatural gait that leads to problems that go beyond the feet. Doctors are often pressed to find a solution to problem feet. Orthopedic shoes are one solution.

If you can shed your ill-fitting shoes for pairs that are an appropriate size and shape for your feet, you may not need orthopedic shoes. As long as your shoes are properly sized and constructed, they will protect your feet from damage. Not only will the shoes help you avoid damage from the environment such as sticks or glass on the ground. They will also stop any foot problems that have been starting to happen due to poor shoe choices as long as it is not to late to recover that easily.

For people who just cannot find shoes that are shaped to fit their feet, no amount of breaking in will change the fact that the shoes are not appropriate for their feet. Perhaps, they simply have feet that are not shaped the same way as the feet that average shoes were designed to fit. These and other foot problems can be addressed with a good pair of orthopedic shoes.

Orthopedic shoes are ideal for people who have overly wide feet. Many times, people with feet that are somewhat wide can find shoes in the regular shoe stores that come in wide or extra wide widths. Men’s shoes and women’s shoes alike can be purchased from catalogues that specialize for people with wide feet. However, you might have feet that are exceptionally wide. It may be a natural state or it may be due to any number of medical conditions. In any case, orthopedic shoes can be made especially for you based on the measurements of your feet.

Arch support is a tricky subject. Many people with flat feet do not like the feeling of wearing anything with arch supports. Yet, proper arch support will make them feel stronger and cut down on the pain they experience as they walk and stand throughout the day. Orthopedic shoes can be fitted to provide just the right arch supports that will not feel unnaturally high to the person with flat feet. At the same time, the arch supports will add strength to the foundation the person stands on. Orthopedic shoes can be fitted to any height of arch from flat to high. Everyone needs good arch support.

If your problems with your feet are very painful, it is best to see a doctor to rule out serious conditions that would require medical treatments or surgeries. If the doctor determines that you need orthopedic shoes, you will be sent to get them. Doctors sometimes go into great detail on a prescription for the orthopedic shoes, and other times, they give a simple note and a referral to an orthopedic shoe store. At that point, it is up to you to follow through and get the orthopedic shoes that you so need.