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New Models Boost British Car Industry – Part 3, Toyota

This year has been proving a bumper one for new car launches in the British car industry.

Not to be left out of the new model fun being had by iconic British brands like Rolls Royce, Bentley, Jaguar, Mini and Aston Martin covered in previous articles, leading Japanese marques with UK manufacturing plants have also been launching their own ground-breaking new models.

In this third article in a series looking at the British car industry, we focus on Toyota.

As 2010 draws to a close, Toyota has been putting aside its recent, well-publicised recall woes to celebrate a major milestone of three million cars built at its Burnaston plant in Derbyshire.

Tipping the balance was an example of the company’s Auris model and to mark the occasion a commemorative tree was planted in the site’s grounds by a group of 25 employees out of the 400 who joined the workforce when the factory opened and who are still working there today.

Burnaston was Toyota’s first European factory, initially producing Carina E models from December 1992 but now turning out the recently facelifted Auris and the Avensis model. The company’s other British plant at Deeside in North Wales produces petrol engines for use in the UK and at other Toyota assembly plants across the world.

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